:root{
  --bg:#FBF8F4; --card:#FFFFFF; --ink:#1E1A24; --muted:#6B6472; --line:#E9E2DA;
  --brand:#3B1F4A; --brand-soft:#F3EDF6;
  --accent:#9E2A78; --accent-soft:#F8EAF3;
  --radius:14px; --max:1180px;
}
body.tur{ --accent:#D9531E; --accent-soft:#FCEEE6; }
*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth}
body{background:var(--bg);color:var(--ink);font:16px/1.6 "Inter",system-ui,sans-serif;-webkit-font-smoothing:antialiased}
img{max-width:100%;display:block}
a{color:inherit}
h1,h2,h3{font-family:"Inter Tight","Inter",sans-serif;letter-spacing:-.02em;line-height:1.12;font-weight:700}
h1{font-size:clamp(30px,4.2vw,46px)}
h2{font-size:clamp(26px,3.2vw,38px);text-align:center}
h3{font-size:19px}
.wrap{max-width:var(--max);margin:0 auto;padding:0 20px}
.sub{color:var(--muted);text-align:center;max-width:620px;margin:10px auto 0}
section{padding:72px 0}
.alt{background:var(--brand-soft)}

/* bar + header */
.topbar{background:var(--brand);color:#fff;text-align:center;font-size:13px;font-weight:600;padding:8px 12px;letter-spacing:.02em}
header{background:#fff;border-bottom:1px solid var(--line);position:sticky;top:0;z-index:20}
header .wrap{display:flex;align-items:center;justify-content:space-between;height:64px}
.logo{display:flex;align-items:center;gap:8px;text-decoration:none;font:800 19px/1 "Inter Tight",sans-serif;letter-spacing:.06em;color:var(--brand)}
.logo small{display:block;font-weight:600;font-size:9px;letter-spacing:.32em;margin-top:3px}
.logo svg{width:22px;height:22px}
nav{display:flex;gap:22px;font-size:14px;font-weight:600}
nav a{text-decoration:none;color:var(--muted)}
nav a:hover,nav a.on{color:var(--ink)}
@media(max-width:640px){nav .hide-m{display:none} nav{gap:14px}}

/* buttons */
.btn{display:flex;align-items:center;justify-content:center;gap:10px;background:var(--accent);color:#fff;text-decoration:none;font-weight:700;font-size:17px;padding:16px 22px;border-radius:10px;border:0;cursor:pointer;transition:filter .15s}
.btn:hover{filter:brightness(1.08)}
.btn.dark{background:var(--brand)}
.btn.inline{display:inline-flex}
.btn small{font-weight:500;opacity:.85;font-size:13px}
@media(max-width:520px){.btn small{display:none}}

/* PDP hero */
.pdp{display:grid;grid-template-columns:1.05fr 1fr;gap:48px;padding-top:40px;padding-bottom:64px}
@media(max-width:900px){.pdp{grid-template-columns:1fr;gap:28px;padding-top:20px}}
.gallery .main{background:#fff;border:1px solid var(--line);border-radius:var(--radius);overflow:hidden;aspect-ratio:1}
.gallery .main img{width:100%;height:100%;object-fit:contain}
.thumbs{display:grid;grid-template-columns:repeat(6,1fr);gap:10px;margin-top:12px}
.thumbs button{border:1px solid var(--line);border-radius:10px;overflow:hidden;background:#fff;cursor:pointer;aspect-ratio:1;padding:0}
.thumbs button.on{outline:2px solid var(--accent);outline-offset:1px}
.thumbs img{width:100%;height:100%;object-fit:cover}
.rating{display:flex;align-items:center;gap:8px;font-size:14px;color:var(--muted);margin-bottom:10px}
.stars{color:#F2A900;letter-spacing:2px;font-size:15px}
.lede{font-size:17px;color:var(--muted);margin:12px 0 18px}
.pills{display:flex;flex-wrap:wrap;gap:8px;margin-bottom:22px}
.pill{background:var(--accent-soft);color:var(--accent);font-size:13px;font-weight:700;padding:6px 12px;border-radius:99px}
.opts{display:grid;gap:10px;margin-bottom:14px}
.opt{display:flex;align-items:center;gap:14px;border:1.5px solid var(--line);background:#fff;border-radius:12px;padding:14px 16px;cursor:pointer;text-align:left;font:inherit;color:inherit;position:relative}
.opt.on{border-color:var(--accent);background:var(--accent-soft)}
.opt .dot{width:18px;height:18px;border-radius:50%;border:2px solid var(--line);flex:none}
.opt.on .dot{border:5px solid var(--accent)}
.opt b{display:block;font-size:15px}
.opt span{font-size:13px;color:var(--muted)}
.opt .price{margin-left:auto;text-align:right;font-weight:700;font-size:17px}
.opt .tag{position:absolute;top:-10px;right:14px;background:var(--accent);color:#fff;font-size:11px;font-weight:700;padding:2px 9px;border-radius:99px}
.fine{font-size:12px;color:var(--muted);text-align:center;margin-top:10px}
.assure{display:grid;grid-template-columns:repeat(3,1fr);gap:8px;margin:18px 0}
.assure div{background:#fff;border:1px solid var(--line);border-radius:10px;padding:10px;text-align:center;font-size:12px;font-weight:600;color:var(--muted)}
.assure div b{display:block;color:var(--ink);font-size:13px}
details{border:1px solid var(--line);border-radius:10px;background:#fff;margin-top:10px}
summary{cursor:pointer;padding:14px 16px;font-weight:600;font-size:15px;list-style:none;display:flex;justify-content:space-between}
summary::after{content:"+";color:var(--muted);font-weight:400;font-size:20px;line-height:1}
details[open] summary::after{content:"–"}
details .in{padding:0 16px 16px;font-size:14px;color:var(--muted)}
details .in p+p{margin-top:8px}

/* cards */
.cards{display:grid;grid-template-columns:repeat(4,1fr);gap:18px;margin-top:36px}
@media(max-width:900px){.cards{grid-template-columns:repeat(2,1fr)}}
@media(max-width:520px){.cards{grid-template-columns:1fr}}
.card{background:#fff;border:1px solid var(--line);border-radius:var(--radius);overflow:hidden}
.card img{aspect-ratio:4/5;object-fit:cover;width:100%}
.card .t{padding:16px 18px 20px}
.card h3{margin-bottom:6px}
.card p{font-size:14px;color:var(--muted)}

/* trust strip */
.trust{background:var(--brand);color:#fff;padding:40px 0}
.trust h2{color:#fff;margin-bottom:22px}
.trust .row{display:grid;grid-template-columns:repeat(4,1fr);gap:12px}
@media(max-width:760px){.trust .row{grid-template-columns:repeat(2,1fr)}}
.trust .row div{background:rgba(255,255,255,.09);border:1px solid rgba(255,255,255,.14);border-radius:10px;padding:14px;text-align:center;font-weight:600;font-size:14px}

/* ingredients */
.ingr{display:grid;grid-template-columns:1fr 1.2fr;gap:40px;align-items:center;margin-top:40px}
@media(max-width:900px){.ingr{grid-template-columns:1fr}}
.ingr > img{border-radius:var(--radius);width:100%}
.ilist{display:grid;grid-template-columns:1fr 1fr;gap:12px}
@media(max-width:520px){.ilist{grid-template-columns:1fr}}
.ilist div{background:#fff;border:1px solid var(--line);border-radius:12px;padding:14px 16px}
.ilist b{display:block;font-size:15px}
.ilist em{font-style:normal;color:var(--accent);font-weight:700;font-size:13px}
.ilist p{font-size:13px;color:var(--muted);margin-top:4px}
.ilist .wide{grid-column:1/-1}

/* routine timeline */
.steps{display:grid;grid-template-columns:repeat(3,1fr);gap:18px;margin-top:36px}
@media(max-width:820px){.steps{grid-template-columns:1fr}}
.step{background:#fff;border:1px solid var(--line);border-radius:var(--radius);padding:24px}
.step .n{display:inline-block;background:var(--accent);color:#fff;font-weight:700;font-size:12px;border-radius:99px;padding:3px 10px;margin-bottom:12px}
.step p{color:var(--muted);font-size:15px;margin-top:6px}

/* split feature */
.split{display:grid;grid-template-columns:1fr 1fr;gap:44px;align-items:center}
@media(max-width:820px){.split{grid-template-columns:1fr}}
.split img{border-radius:var(--radius)}
.split h2{text-align:left}
.checks{list-style:none;margin:20px 0 26px;display:grid;gap:10px}
.checks li{padding-left:30px;position:relative}
.checks li::before{content:"✓";position:absolute;left:0;top:0;width:20px;height:20px;border-radius:50%;background:var(--accent);color:#fff;font-size:12px;font-weight:700;display:grid;place-items:center;margin-top:2px}

/* faq */
.faq{background:var(--brand);color:#fff}
.faq h2{color:#fff}
.faqgrid{display:grid;grid-template-columns:1fr 1fr;gap:10px 16px;margin-top:32px}
@media(max-width:820px){.faqgrid{grid-template-columns:1fr}}
.faq details{background:rgba(255,255,255,.08);border-color:rgba(255,255,255,.15);color:#fff;margin:0}
.faq details .in{color:rgba(255,255,255,.8)}
.faq summary::after{color:#fff}

/* cta banner */
.cta{position:relative;border-radius:20px;overflow:hidden;color:#fff;min-height:340px;display:flex;align-items:center}
.cta img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover}
.cta::before{content:"";position:absolute;inset:0;background:linear-gradient(90deg,rgba(30,16,40,.86) 0%,rgba(30,16,40,.55) 45%,rgba(30,16,40,0) 75%);z-index:1}
.cta .t{position:relative;z-index:2;padding:44px;max-width:540px}
.cta h2{color:#fff;text-align:left}
.cta p{margin:12px 0 24px;opacity:.9}
@media(max-width:640px){.cta .t{padding:28px}.cta::before{background:rgba(30,16,40,.7)}}

/* home */
.hero{padding:48px 0 24px}
.hero .wrap{display:grid;grid-template-columns:1fr 1.25fr;gap:48px;align-items:center}
.hero img{border-radius:20px;width:100%;aspect-ratio:16/10;object-fit:cover;object-position:75% center}
.hero p{font-size:18px;color:var(--muted);margin:16px 0 28px}
.hero .ctas{display:flex;gap:12px;flex-wrap:wrap}
@media(max-width:860px){.hero .wrap{grid-template-columns:1fr;gap:24px}.hero img{order:-1}}
.prods{display:grid;grid-template-columns:1fr 1fr;gap:24px;margin-top:36px}
@media(max-width:820px){.prods{grid-template-columns:1fr}}
.prod{background:#fff;border:1px solid var(--line);border-radius:20px;overflow:hidden;display:flex;flex-direction:column}
.prod>img{aspect-ratio:4/3.4;object-fit:cover;width:100%}
.prod .t{padding:24px 26px 28px;display:flex;flex-direction:column;flex:1}
.prod .meta{font-size:13px;font-weight:700;letter-spacing:.06em;text-transform:uppercase;color:var(--c)}
.prod h3{font-size:24px;margin:6px 0 8px}
.prod p{color:var(--muted);margin-bottom:20px;flex:1}
.prod .row{display:flex;gap:10px;flex-wrap:wrap}
.prod .btn{background:var(--c);font-size:15px;padding:13px 18px}
.prod .ghost{background:transparent;color:var(--ink);border:1.5px solid var(--line)}

/* footer */
footer{background:#17121C;color:rgba(255,255,255,.7);font-size:13px;padding:48px 0 110px}
footer .cols{display:grid;grid-template-columns:1.6fr 1fr 1fr;gap:32px}
@media(max-width:760px){footer .cols{grid-template-columns:1fr}}
footer h4{color:#fff;font-size:14px;margin-bottom:10px}
footer a{display:block;text-decoration:none;margin-bottom:6px}
footer a:hover{color:#fff}
footer .logo{color:#fff;margin-bottom:14px}
footer .legal{margin-top:12px;line-height:1.55}

/* sticky bar */
.sticky{position:fixed;left:0;right:0;bottom:0;background:#fff;border-top:1px solid var(--line);z-index:30;transform:translateY(100%);transition:transform .25s}
.sticky.show{transform:none}
.sticky .wrap{display:flex;align-items:center;gap:14px;height:72px}
.sticky img{width:48px;height:48px;object-fit:cover;border-radius:8px}
.sticky b{font-size:15px;display:block;line-height:1.2}
.sticky span{font-size:12px;color:var(--muted)}
.sticky .btn{margin-left:auto;padding:12px 20px;font-size:15px}
@media(max-width:520px){.sticky .txt span{display:none}.sticky b{font-size:13px}}
.cards.cards3{grid-template-columns:repeat(3,1fr)}
@media(max-width:900px){.cards.cards3{grid-template-columns:1fr 1fr}}
@media(max-width:520px){.cards.cards3{grid-template-columns:1fr}}


/* ---------------- funnel (/turmeric) */
.ticker{background:var(--accent-soft);border-bottom:1px solid var(--line);overflow:hidden;white-space:nowrap;font-size:13px;font-weight:600;color:var(--accent)}
.ticker div{display:inline-block;padding:9px 0;animation:tick 40s linear infinite}
.ticker span{padding:0 22px}
@keyframes tick{from{transform:translateX(0)}to{transform:translateX(-33.33%)}}
.funnel .eyebrow{font-size:13px;font-weight:700;letter-spacing:.08em;text-transform:uppercase;color:var(--accent);margin-bottom:6px}
.funnel h1{font-size:clamp(32px,4.4vw,48px)}
.chips{display:flex;flex-wrap:wrap;gap:8px;margin:16px 0 20px}
.chips span{background:#fff;border:1px solid var(--line);border-radius:99px;padding:6px 12px;font-size:13px;font-weight:600}
.offer{background:#fff;border:1px solid var(--line);border-radius:16px;padding:16px}
.tiers{display:grid;gap:10px;margin-bottom:12px}
.tier{position:relative;display:grid;grid-template-columns:64px 1fr auto;gap:14px;align-items:center;border:1.5px solid var(--line);border-radius:12px;padding:14px;cursor:pointer}
.tier.on{border-color:var(--accent);background:var(--accent-soft);box-shadow:0 0 0 2px var(--accent-soft)}
.tier input{position:absolute;opacity:0;pointer-events:none}
.tier .tag{position:absolute;top:-11px;right:14px;background:var(--brand);color:#fff;font-size:11px;font-weight:700;padding:3px 10px;border-radius:99px}
.tier.on .tag{background:var(--accent)}
.tier .tb{position:relative;width:64px;height:64px;background:#fff;border:1px solid var(--line);border-radius:10px;overflow:hidden}
.tier .tb img{width:100%;height:100%;object-fit:cover}
.tier .tb .n{position:absolute;right:-2px;bottom:-2px;background:var(--brand);color:#fff;font-size:11px;font-weight:700;border-radius:8px 0 8px 0;padding:2px 7px}
.tier .tt b{display:block;font-size:16px}
.tier .tt span{font-size:13px;color:var(--muted)}
.tier .tp{text-align:right}
.tier .tp b{display:block;font-size:19px}
.tier .tp s{display:block;font-size:13px;color:var(--muted)}
.tier .tp em.per{border:0;background:transparent;color:var(--muted);font-weight:500}
.tier .tp em{display:inline-block;font-style:normal;font-size:11px;font-weight:700;color:var(--accent);background:#fff;border:1px solid var(--accent);border-radius:99px;padding:1px 8px;margin-top:4px}
.gifts{list-style:none;grid-column:1/-1;margin:4px 0 0;padding-top:10px;border-top:1px dashed var(--line);display:grid;gap:5px;font-size:13px}
.gifts li{padding-left:22px;position:relative}
.gifts li::before{content:"✓";position:absolute;left:0;top:1px;width:16px;height:16px;border-radius:50%;background:var(--accent);color:#fff;font-size:10px;font-weight:700;display:grid;place-items:center}
.gifts li span{color:var(--muted);margin-left:4px}
.btn.big{width:100%;font-size:18px;padding:18px 22px}
.funnel .fine{text-align:center;font-size:12px;color:var(--muted);margin-top:10px}
.funnel .assure{margin:14px 0 0}
.stats{display:grid;grid-template-columns:repeat(4,1fr);gap:12px}
@media(max-width:760px){.stats{grid-template-columns:repeat(2,1fr)}}
.stats div{background:rgba(255,255,255,.09);border:1px solid rgba(255,255,255,.14);border-radius:10px;padding:18px 14px;text-align:center;font-size:13px;opacity:.9}
.stats b{display:block;font:800 34px/1 "Inter Tight",sans-serif;margin-bottom:6px}
.stats small{font-size:16px;margin-left:2px}
.revs{display:grid;grid-template-columns:repeat(3,1fr);gap:18px;margin-top:36px}
@media(max-width:900px){.revs{grid-template-columns:1fr}}
.rev{background:#fff;border:1px solid var(--line);border-radius:var(--radius);padding:24px;display:flex;flex-direction:column}
.rev .rs{color:#F2A900;letter-spacing:2px;font-size:15px;margin-bottom:8px}
.rev h3{font-size:18px;margin-bottom:8px}
.rev p{color:var(--muted);font-size:15px;flex:1}
.rev .who{margin-top:14px;font-size:13px}
.rev .who b{display:block}
.rev .who span{color:var(--muted)}
.rev .chips{margin:12px 0 0}
.rev .chips i{font-style:normal;background:var(--accent-soft);color:var(--accent);border-radius:99px;padding:4px 10px;font-size:12px;font-weight:600}
.journey{display:grid;grid-template-columns:repeat(4,1fr);gap:16px;margin-top:36px}
@media(max-width:900px){.journey{grid-template-columns:1fr 1fr}}
@media(max-width:520px){.journey{grid-template-columns:1fr}}
.jstep{background:#fff;border:1px solid var(--line);border-radius:var(--radius);padding:22px}
.jstep .n{display:inline-block;background:var(--accent);color:#fff;font-weight:700;font-size:12px;border-radius:99px;padding:3px 10px;margin-bottom:10px}
.jstep ul{list-style:none;margin-top:8px;display:grid;gap:6px;font-size:14px;color:var(--muted)}
.jstep li{padding-left:16px;position:relative}
.jstep li::before{content:"";position:absolute;left:0;top:9px;width:6px;height:6px;border-radius:50%;background:var(--accent)}
.reasons{display:grid;grid-template-columns:repeat(5,1fr);gap:14px;margin-top:36px}
@media(max-width:1000px){.reasons{grid-template-columns:repeat(2,1fr)}}
@media(max-width:520px){.reasons{grid-template-columns:1fr}}
.reason{background:#fff;border:1px solid var(--line);border-radius:var(--radius);padding:20px}
.reason .n{font-size:12px;font-weight:700;letter-spacing:.06em;text-transform:uppercase;color:var(--accent)}
.reason h3{font-size:17px;margin:6px 0 8px}
.reason p{font-size:14px;color:var(--muted)}
.compare{margin-top:20px;border:1px solid var(--line);border-radius:var(--radius);overflow:hidden;background:#fff}
.crow{display:grid;grid-template-columns:1fr 80px 80px;align-items:center;padding:12px 16px;border-top:1px solid var(--line);font-size:15px}
.crow.ch{border-top:0;background:var(--brand-soft);font-weight:700;font-size:13px;text-transform:uppercase;letter-spacing:.05em}
.crow.ch i{font-style:normal;text-align:center}
.crow i{text-align:center;font-style:normal;font-weight:700}
.crow i.y{color:var(--accent)}.crow i.n{color:#B9B2BC}
.guarantee{display:grid;grid-template-columns:150px 1fr;gap:32px;align-items:center}
@media(max-width:640px){.guarantee{grid-template-columns:1fr}}
.guarantee h2{text-align:left;margin-bottom:10px}
.guarantee p{color:var(--muted);max-width:60ch}
.g30{width:150px;height:150px;border-radius:50%;background:var(--accent);color:#fff;display:grid;place-items:center;align-content:center;font-family:"Inter Tight",sans-serif}
.g30 b{font-size:56px;line-height:1}.g30 span{font-size:13px;letter-spacing:.2em;text-transform:uppercase}
.offer2{max-width:620px;margin:36px auto 0}
/* funnel: phone first screen = rating, headline, offer, photo; sticky Add to Cart from the start */
.offerline{display:flex;align-items:center;justify-content:space-between;gap:12px;background:#fff;border:1.5px solid var(--accent);border-radius:12px;padding:12px 14px;margin:14px 0 0}
.offerline div{display:flex;flex-direction:column;line-height:1.25}
.offerline div b{font-size:17px;color:var(--accent)}
.offerline div span{font-size:13px;color:var(--muted)}
.offerline .op{align-items:flex-end}
.offerline .op b{font-size:22px;color:var(--ink,#1d1324)}
.offerline .op s{font-size:13px;color:var(--muted)}
a.rating{text-decoration:none}
a.rating:active{opacity:.7}
.gallery .main img{cursor:zoom-in}
.zoom{position:fixed;inset:0;background:rgba(20,10,28,.92);z-index:50;display:flex;align-items:center;justify-content:center;padding:16px;cursor:zoom-out}
.zoom img{max-width:100%;max-height:100%;object-fit:contain;background:#fff;border-radius:12px}
@media(max-width:900px){
  .funnel .ticker{display:none}
  .funnel .pdp{row-gap:0;padding-top:14px}
  .funnel .pdp>div:not(.gallery){display:contents}
  .funnel .pdp .rating{order:-4;margin-bottom:6px;justify-content:center;white-space:nowrap;font-size:13px}
  .funnel .pdp .eyebrow{order:-3;text-align:center}
  .funnel .pdp h1{order:-2;font-size:30px;line-height:1.12;text-align:center}
  .funnel .pdp .offerline{order:-1;margin-bottom:14px}
  .funnel .gallery .main{aspect-ratio:auto;height:230px}
  .funnel .thumbs{grid-template-columns:repeat(6,44px);gap:8px;margin-top:8px;justify-content:center}
  .funnel .pdp .lede{margin-top:16px}
  .funnel .pdp details{margin-top:0}
  .funnel{padding-bottom:72px}
}
.sticky .btn{white-space:nowrap}
@media(max-width:520px){.funnel .sticky .txt span{display:block;font-size:13px;color:var(--ink,#1d1324);font-weight:600}}